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Boost your confidence in an environment of chaos and uncertainty
your energy
and mistakes will cost you money – or your reputation
• Killer closes and the art of the finishing move
• Spot accidental sexism and the way many under-estimate its impact
The Retail Handbook Boost your confidence in anHOW DO YOU CONNECT WITH A DIGITALLY SAVVY CUSTOMER, WHO KNOWS ALL ABOUT YOUR PRODUCTS AND CAN SHOP ANYWHERE, ANYTIME? For retailers and brands trading in a digital world, its easy to lose track of where the lines between physical retail and digital retail start and finish. In The Retail Handbook, Antony Welfare shares a unique view of retailing from the 1930s up to todays cutting edge best practice. With insights drawn from his wide experience of
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